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NEWSLETTER

We hope you and your families are safe after the recent blizzard. We’re glad to be back in the office and look forward to sharing news and resources with our community.

3/12/2026

A Message from the Executive Director/CEO, Michael W. Santos

Dear Community Members, Partners, and Workforce Leaders,


As we welcome the spring season, I’m reminded that this time of year represents renewal, momentum, and possibility—and those themes strongly reflect the work happening every day at the Greater New Bedford Workforce Board. Spring is a time to look back with pride on what we have accomplished together, and to look ahead with excitement and confidence in what we are building for the future.

   
   

This past year has been one of meaningful progress and transformation. Through the dedication of our staff, the strength of our partnerships, and the trust of the communities we serve, we have continued to advance our mission of 

developing a workforce system that 

is inclusive, innovative, and responsive to regional needs.

One of the most important milestones we are proud to highlight is the continued development and modernization of our Four-Year Strategic Plan. This plan is more than a document—it is our roadmap. It reflects a shared vision for workforce development across the Southcoast, grounded in accountability, performance, and equity. It also reinforces our commitment to aligning training investments with employer demand, strengthening career pathways, and ensuring individuals across our region can access opportunities that lead to long-term success.


Just as important as the strategy itself is the progress we’ve made internally to support it. Over the last year, we have worked intentionally to strengthen our organizational foundation—improving coordination, streamlining operations, and enhancing communication across teams. We have come together as a staff in a way that reflects not only professionalism, but shared purpose. That unity has been a driving force behind the outcomes we are seeing and the momentum we continue to build.

Youth Team receives the Business Collaboration Award at the Massachusetts State House

   

State Presents JVSG Silver Award for Veteran Services

This year also brought special recognition that reflects the excellence of our work and the impact of our programs. I want to specifically acknowledge the outstanding accomplishments of our Youth Team and Veterans Team, whose efforts have earned awards and recognition. These achievements are a testament to the innovation, commitment, and heart our staff bring to serving customers every day. Whether supporting young people as they enter the workforce or ensuring veterans and their families receive the resources and guidance they deserve, these teams exemplify what workforce leadership looks like in action.


Looking ahead, we are energized for the year to come. With our strategic 

plan guiding the way, we are poised

to expand programming, deepen employer partnerships, and continue building a workforce system that meets the needs of both job seekers and businesses. We are entering this next chapter with strong alignment, a clear vision, and the confidence that comes from proven results.

To our employers, educators, service providers, community leaders, and customers—thank you. Your continued partnership is the foundation of our success. Together, we are creating real pathways to opportunity, strengthening our regional economy, and building a future where every individual has the chance to thrive.


Here’s to a spring season filled with growth, progress, and shared success—and to an exciting year ahead.

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Warm regards,

Michael W. Santos
Executive Director/CEO
MassHire Greater New Bedford Workforce Board


Visit us online at www.masshiregreaternewbedford.com.

“What Is MassHire Greater New Bedford?” TV Show Episode 2 Airing Now

   

Our second program introduces the services and opportunities that MassHire provides to the local community. Episode 2 features our Healthcare Training, Communications, MassHire GNB Career Center services, and Veterans Services.


Created with the support of New Bedford Cable Access, the show features conversations with staff from both the Workforce Board and the Career Center. Each segment highlights the many resources available, including business services, training opportunities, and youth workforce initiatives. 


This series brings workforce information directly to the community. Stay tuned as we continue producing additional shows that showcase how MassHire supports the Greater New Bedford region.

Opinions and views expressed in the program represent MassHire Greater New Bedford, and we thank New Bedford Cable Access for their assistance.


Check the program schedule at the New Bedford Cable Access website.

Two Participants Successfully Complete Registered Apprenticeship Programs

MassHire Greater New Bedford WB congratulates both Steven Johnson and Leif Gross on receiving their Certificates of Completion from the Division of Apprentice Standards for successfully completing their Registered Apprenticeship program requirements.

Photo of Leif Gross, CNC Operator, Milling and Turning Apprenticeship Graduate

Leif Gross, Apprenticeship Graduate

   

Leif Gross was employed as a CNC Operator, Milling and Turning at Bendon Gear, where he fulfilled 2,000 hours of on-the-job training and completed 150 hours of Related Technical Instruction through ToolingU Online.

We wish both Leif and Steven continued success in their careers.

Steven Johnson was employed as a Solar Electrician Apprentice, where he completed 8,000 hours of On-the-Job Training at Trinity Solar. In addition, he completed 600 hours of Related Technical Instruction for his schooling requirements. He recently earned his Massachusetts Electrician License.

We wish both Leif and Steven continued success in their careers.

Save the Dates!

Registered Apprenticeship is mutually beneficial to both the employer and the employee. It provides a high-quality training model that allows employees to upskill and advance in their careers, leading to increased wages. 


Employers benefit from developing a highly skilled workforce, resulting in increased productivity and reduced turnover through Apprenticeship. 


We are currently approved for the following occupations under our Registered Apprenticeship Program: 

CNC Operator, Quality Control Technician, First Line Supervisor, Home Health Aide, and Solar Electrician. 


For more information about the financial and tax benefits of Registered Apprenticeship, please contact: 

Debra Hartman, Apprenticeship Program Manager
debbieh@mhgnb.com or 774-762-5061

   

Industrial Robotics: Graduates Gain Hands-on Skills for the Future

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We’re proud to celebrate the successful graduation of 11 participants from the Industrial Robotics Training Program at New Bedford Research & Robotics. Over the course of the program, these individuals gained hands-on experience with 6‑axis robotic arms, collaborative robots, and advanced manufacturing technologies—building the in-demand skills needed for today’s high-growth industries. Their achievement reflects not only their dedication, but also the strength of our regional partnerships in preparing a highly skilled workforce for the future of robotics and advanced manufacturing.

     

AI in the Workplace:
What It Really Means for Your Job

Image of a young woman thinking about AI

If you’ve been hearing talk about artificial intelligence taking over the workplace, you’re not alone. For many, AI feels like something out of a sci‑fi movie—robots replacing workers and whole careers disappearing.


The truth is far less dramatic and far more useful.


AI isn’t here to replace everyone. It’s here to help people work smarter, faster, and more confidently.


And for job seekers, it’s becoming one of the most powerful tools available.

Image of a young man on a computer with a computer helper

What Exactly Is AI? 


Artificial intelligence refers to computer systems that can do tasks we usually associate with human thinking, like understanding

language, spotting patterns, or creating content. You’ve probably already used it without even realizing it: phone assistants, résumé builders, smart search engines, and even customer service chat tools all rely on AI.

In everyday work, AI helps people:

  • Save time
  • Communicate more clearly
  • Get quick answers
  • Improve résumés and job applications
  • Prepare for interviews

It’s less “killer robots,” more “super‑charged Google.”

AI Is Changing Jobs, but Not the Way You Think


Research from major global organizations shows the same trend over and over:

Image of a bunch of ideas related to AI, a brain magnifying glass, cloud upload, chat boxes cogs.

  • AI is transforming most jobs, not eliminating them. 
  • It will automate some tasks, assist workers with many others, and create entirely new roles. 
  • Workers who learn to use AI tools will have a major advantage.

 For example: 

  • The World Economic Forum estimates AI will affect about 86% of businesses by 2030, creating around 170 million new jobs while shifting about 92 million existing ones. 
  • The International Monetary Fund reports that 40% of jobs worldwide will be influenced by AI, meaning tasks will change, but the need for human workers remains strong. 
In short: AI changes jobs; it doesn’t erase them.

Image of a bunch of ideas related to AI, a brain magnifying glass, cloud upload, chat boxes, lightbulbs, robot head cogs.

Jobs Most Likely to Change in the Next 10 Years


Certain types of work are more exposed to automation, especially those built on routine tasks. These roles won’t vanish overnight, but the way people perform them will shift.

Jobs with higher AI impact include: 

  • Clerical and administrative work (data entry, bank tellers, payroll) 
  • Customer service support 
  • Entry level tech roles (basic coding, testing) 
  • Legal and financial processing jobs 
  • Retail roles involving routine transactions 

Even here, experts warn that many “AI layoffs” are really just budget cuts labeled as automation. In many companies, human experience is still essential and increasingly valuable.

Jobs Growing Because of AI

Here’s the good news: AI is creating millions of new opportunities, including jobs that didn’t exist just a few years ago.


1. AI & Data Careers

  • Data analysts
  • AI specialists
  • Prompt engineers
  • AI ethics and risk analysts

2. Cybersecurity & Cloud Roles

As businesses adopt more digital tools, they need more people to secure and maintain them.


3. Green & Sustainability Jobs
Technology and climate efforts are driving demand for engineers and sustainability specialists.

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4. Healthcare, Education & Human Services

AI helps these professionals, not replace them, by handling paperwork, scheduling, and analysis.


5. Creative & Hybrid Digital Roles
AI‑assisted content creators, marketing strategists, and designers are becoming more common.


The big takeaway?


Workers who learn to use AI will have more opportunities, not fewer.


The Bottom Line


It’s natural to feel uncertain about the future of work, but this moment also brings huge opportunity. Every major technological shift in history has created new industries and new skills for people willing to learn.


AI is no different.


The tools for growth, online learning, AI assistants, and digital training, are more accessible than ever. By staying curious and open to new skills, you’re not just preparing for the future, you’re shaping it. With the right mindset, the decade ahead can be filled with possibility, purpose, and progress.

Special thanks to our contributor:


Luis G. Bartolomey
Facilitator, 
Masshire GNB Career Center

Tel. 774-762-5112 direct office Lbartolomey@masshiregnbcc.com

     
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MassHire Greater New Bedford is enrolling for Medical Assistant training (application deadline June 1, 2025) and CNA training

This is the final year of the 2024 CommCorp HW/BHHubs grant funding. Grants are available for income-eligible or unemployed individuals who agree to employment in their field after training and include industry certification and job placement assistance. Seats are limited. Secure your spot today.


Contact
Rodney Solomon

rsolomon@masshiregnbcc.com
774‑762‑5078

     

Step Up, Skill Up, Get Hired:
No-Cost Manufacturing Training

     

WHY SAMC?

SAMC focuses on connecting manufacturers with the resources for developing a sustainable, talented pipeline of employees. We achieve these objectives by providing input on education and training for your current and future workforce and by identifying best practices in advanced manufacturing workforce activities.

   
   
Manufacturing Training Program Graduates
   
   
   
Visit SAMC's Calendar page for a complete list of training, workshops, seminars, meetings and industry events for the advanced manufacturing industry.
View Calendar now! >>>
     
   

Attention Local Businesses and Agencies! 2026 Youth Opportunity Expo

     
Winter's Partner Spotlight WIOA Yout Partners
     
In Case You Missed It... Earlier This Year

As we move quickly through the first quarter of the year, it’s a good time to look back at what we accomplished together in 2025. If you missed it, watch our short video recap highlighting the people, programs, and partnerships that helped shape last year at MassHire Greater New Bedford.

     

Quick Links

FEATURED RESOURCE

The Mass.gov Business Portal is an online hub of links to state tools and resources that help new and existing businesses find information and support for starting, managing, and growing in Massachusetts. Visit page. >>>

   
   
   
   
   
   
   
   
     

We hope that you found our newsletter to be useful and informative. Your views and feedback are very important to us. Please feel free to send an email to info@masshiregreaternewbedford.com with any comments, suggestions or questions you may have.

   

Submit your news or event! 


MassHire Greater New Bedford Workforce Board accepts workforce and economic development related press releases and upcoming events for consideration.

    All submissions are subject to approval by the MassHire Greater New Bedford Workforce Board.

    Submitted items may appear in our next newsletter and/or be added to our website's news section or event calendar at any time. All press releases must be submitted in digital format and should contain the following information:

    • Organization name and contact information
    • Date of release
    • Press release headline
    • Press release copy
    • Logo and photos in JPG, PNG or PDF format (if available)

       
         

    ABOUT US

    The MassHire Greater New Bedford Workforce Board is a business-led, policy-setting board that oversees workforce development initiatives in the ten-community region stretching from Dartmouth to Wareham, MA. Appointed by New Bedford Mayor Jon Mitchell, the Board is composed of business, civic, education, labor, and community leaders. The workforce board oversees workforce development efforts in Acushnet, Dartmouth, Fairhaven, Freetown, Lakeville, Marion, Mattapoisett, New Bedford, Rochester, and Wareham. The board oversees the MassHire Greater New Bedford Career Center staff, operated jointly by Equus Workforce Solutions® and the MassHire Division of Career Services (MDCS).


    The Greater New Bedford Workforce Investment Board is one of 16 similar Boards in Massachusetts. Workforce Investment Boards direct federal, state, and private funding for educational and occupational skills programs.
    In addition to responsibilities mandated under the federal Workforce Innovation and Opportunity Act of 2014 (WIOA), Boards have been called upon to play a major role in a variety of workforce initiatives and to define the board’s goals based on local community needs.

    ABOUT OUR CAREER CENTER
    The MassHire Greater New Bedford Career Center serves as a hub of activity focused on connecting job seekers and employers, to meet the employment and career advancement needs of 

     individuals and the workforce needs of businesses. The Career Center is dedicated to providing high-quality services in a professional and welcoming environment, including counseling, education, and technology to support job search, labor market information and recruitment opportunities for businesses.

       
       
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    OUR MISSION
    MassHire creates and sustains powerful connections between businesses and job seekers through a statewide network of employment professionals.

    OUR VISION
    MassHire envisions a better future for people and businesses of Massachusetts through meaningful work and sustainable growth.

    OUR PROMISE
    MassHire promises to champion prosperity, connecting employers with talent and job seekers with tools, services, and connections to achieve meaningful and sustained employment.

       

    OUR VALUES


    COLLABORATION
    MassHire believes in the power of partnership and streamlined integration of services to achieve effective and timely results for those we serve.

    RESPECT
    MassHire is committed to understanding and valuing the diverse, unique requirements and professional goals of the businesses and people we serve.

    RELIABILITY
    MassHire creates trust and reliability by consistently delivering high quality professional services at each location and in every interaction.

    INGENUITY
    MassHire leverages flexibility, expertise, and knowledge to successfully meet our mission, regardless of new challenges and circumstances.

    PERSONALITY
    “I am your trusted partner in achieving your personal and business goals. I embrace your needs as my mission and offer a welcoming, professional experience at every point in our journey together. I believe in you as I do in myself. Things change quickly… I GET IT. You can always depend on me to offer guidance, resources, and support. If you want a job, seek to fortify your business for the long-term, or need a quick response to a pressing need, I can help. “Let’s get to work!”

       
       

    MassHire Programs & Services are funded in part by US Department of Labor (USDOL) Employment and Training Administration grants as well as non-federal funded grants. (Additional details furnished upon request.)

         
     
     
    MassHire Greater New Bedford Workforce Board | 25 Elm Street, New Bedford MA
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